Bethard / Uberlucky

Bethard is a regulated sports betting platform operating across multiple European markets. The engagement covered two parallel workstreams: conversion optimization through A/B experiments on the deposit funnel, and end-to-end product design for Uberlucky: a sister brand and white-label casino platform built on the same infrastructure. Both operated under strict compliance constraints.

Product designer and bridge between design team and frontend engineering. Feb 2021 – Aug 2022. On the Bethard side: hypothesis-driven A/B testing and production CSS delivery. On Uberlucky: end-to-end product design across the full web platform, from homepage through account management.

Designed the full Uberlucky homepage: hero with casino/sports/live casino sections, jackpot counter, feature blocks, FAQ, and footer with payment provider logos. Full scroll design with multiple conversion touchpoints.

Designed a multi-step registration funnel (6-step progress: email, password, phone, personal, payment, confirm) with a split-panel layout: brand visual left, form right. The account panel was a slide-in sidebar showing balance in EUR/BTC, with quick actions for withdraw, bonus, history, verify, messages, settings.

Designed the deposit flow (amount input with numpad and currency selector, bonus choice), the "no deposit" state showing profile completion at 95% with a prominent deposit CTA, and the full bonus management panel with active/available/finished tabs and bonus code input.

Designed an in-platform livestream layout: game header with rating, action bar (info, favorite, fullscreen, account), centered video player with live indicator, and subtitle bar.

• Mapped the full deposit funnel and identified drop-off points using behavioral data
• Prioritized experiments by estimated conversion impact vs implementation complexity
• Redesigned deposit CTA hierarchy, button placement, and form field behavior
• Delivered production-ready CSS for the sportsbook module, not just specs
• Set up experiment tracking and defined success criteria before each test