10+ years designing B2B SaaS, betting platforms, and data-driven products. I work at the intersection of complex systems, engineering constraints, and measurable outcomes.
ex OTA Sync · Aug 2022 – Jan 2024
End-to-end product redesign from 1.0 to 2.0 — both the PMS back-office and the guest-facing Booking Engine. Simplified workflows across 40+ forms, standardized design patterns, drove measurable improvements in onboarding and support load.
Betting Platform · Feb 2021 – Aug 2022
Conversion optimization and product design on a regulated betting platform. Designed the Uberlucky web product end-to-end — homepage, registration funnel, user account panel, deposit flow, bonus system, and livestream layout. Delivered production-ready CSS for the sportsbook module.
Founder & Product Designer · Jan 2026 – Present
Built from scratch: real-time hydrological data platform for 1,000+ river monitoring stations across 5 countries. Full founder-level execution — strategy, design, AI-assisted development.
Supporting work
B2B SaaS, Berlin · Aug 2022 – Jan 2024
Registration and onboarding redesign for a German B2B financial planning SaaS. Worked directly with PM and CEO, ~6,000 active users.
Part of Flutter Entertainment Group
Feb 2025 – Present
Built UX insight infrastructure from scratch — GA4, FullStory, Maze, Looker. Competitor analysis and documentation in a compliance-heavy regulated environment.
rentaboat-hvar.com · Side project
End-to-end web design for a Croatian boat rental and tours business. Homepage, boat rental pages, tour listings, water taxi, and full mobile responsive — built and live.
Shipped real products using AI-assisted development workflows. Evidence of implementation awareness, full-stack product thinking, and the ability to move from design to working product.
Agency site built in Next.js with AI-assisted development. Systems thinking applied to the build process itself — not just the output.
E-commerce platform with admin dashboard logic. From wireframe to live product with AI-assisted workflow — productized commerce thinking.
Senior Product Designer with 10+ years across B2B SaaS, betting, embedded, and data-driven platforms. Systems thinker. Works closely with engineering teams. Open to EU remote, hybrid, or onsite.
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